Author Archives: admin

By: Zack Krone There are some benefit auctioneers that have a warmth, kindness, a sense of humor and ultimately a sunny disposition that inspires the rest of us to be gravitated towards. They have an energy, and a friendliness that is genuine. This is something that cannot be taught; but only learned from. Combine those […]

By Larry Flynn Nearly a decade has passed since meeting Zack Krone for the first time. It was at an event in Southern California and Zack impressed me by his professional yet personal manner. He was a polished ingredient of a well-put-together man that had charisma, humor and compassion for non-Profits all in one package.  […]

By Zack Krone It is not a binary question. It is not Black and white. It is not one or the other. This question floating over the heads of every school or non-profit is the wrong question. Its not a matter of doing a virtual or live event, It’s a matter of adaptation, expanding the […]

Don’t fall for it. Its a trap! It is self motivated and it is advice offered by those who have never actually conducted a charity auction. I am a full time benefit auction specialist in Orange County, Los Angeles, and San Diego (plus all over the country) and have conducted hundreds of  charity fundraising events. […]

COMPETITION DRIVES PRICE By Zack Krone Every so often I receive an email or a live auction list from a client that states what the opening bid of an item should be. Often times the school or nonprofit is subjugated to the will of the donor and placed in an awkward situation of accepting a […]

Whether you are a benefit auctioneer that inspires your crowd or a commercial auctioneer moving inventory any auctioneer regardless of their specialty whether they are a Benefit Auction Specialist (BAS) or not will share with you the value, virtue and how utterly priceless a professional bidspotter aka “ringman” will bring to any event. Its a […]

The auction business has seen some drastic changes in recent years. With the advent of new technology and the growing popularity of mobile bidding, online bidding, and the overall growth throughout the entire industry in all sectors it now takes a special kind of auctioneer to conduct a special kind of auction. Plus how do […]

Great! You are here! Welcome to California Coast Auctions. My name is Zachary Krone and I am a benefit auctioneer. The fact that you are here means that you are thinking about making the most wise and profitable investment for your fundraiser for this year and years to come. If you are based in Southern […]

Your time is valuable. Your effort is valuable. The success of your auction is very valuable. You need a great timeline and a great auctioneer to help you through this process. Never under estimate the heart of a volunteer. You are an event organizer and have undertaken a vital and important task to successfully construct […]